In summary, while Yandex saw its market share rise over the last few years as its competitors Rambler and stumbled, Google’s market share of Russian search actually dropped slightly. The latter undoubtedly filters spam links, but is most likely still giving credit to low quality links. This effort by Yandex is still early, but it may allow Yandex to generate better quality results than Google. Instead, Yandex will solely use user experience and keyword ranking metrics. As a result, Yandex announced they will not use links in their algorithms on commercial queries conducted in specific areas of the country. There are countless “ad” agencies that exist just to sell links for the purpose of increasing search rankings.
The Russian online market is notorious for outright link spam methods. 5. Yandex’s algorithm might be able to better account for spam Nonetheless, in the wake of the Snowden/NSA scandal, Russians might prefer using Yandex simply because they distrust Google. While Russians do have an affinity towards Russian brands they also seem to like foreign products.
DISADVANTAGES OF ECOSIA ANDROID
In Russia, Android has over 70 percent of the Russian mobile market yet, Yandex still has 52 percent of the search market on these very Android devices. While Google is able to use its Android mobile operating system to grow mobile search due to the embedded nature of Google search in Android, it’s not that effective in Russia. As a result, for highly infected search queries, Google is providing the weaker search experience and therefore does not make a solid case for why a user should use Google more frequently. While Google’s search only ranks pages that are relevant to the specific user query as it is spelled, Yandex is able to parse the synonyms and user intent regardless of the user’s spelling. To illustrate, Russian President Vladimir Putin’s ex-wife has the last name “Putina” instead of just Putin. Even the spelling of individual’s name could change based on gender. All Russian nouns have a grammatical gender, and the gender of the noun will affect the rest of the words in the sentence. In general, Google is not nearly as effective at parsing user intent over spelling in non-English search, but it is even weaker in Russian.įor example, the Russian language is highly inflected and some words can have up to 20 different endings. Yandex was created specifically for the Russian market and is better able to handle specific Russian search challenges. 2. Yandex is better for Russian language search In Russia, Google will not have this opportunity, as the Yandex versions are comparable, if not better. Google was able to lure users away from weaker products like Hotmail, Mapquest and even Dropbox to use the Google alternatives. Many of these same features are some of the products that Google used to grow its adoption in all around the world by introducing users to the Google brand.
DISADVANTAGES OF ECOSIA FREE
Much like Google, Yandex offers free email, live traffic maps, music, videos, photo storage and much more.
In fact, Yandex is the largest media property in all of Russia. Yandex is the largest media destination in all of Russia and for many Russians, is where they begin their day.
Here are the five top advantages Yandex has versus Google, which will help maintain Yandex’s share long into the future. Yandex market share numbers have been relatively stable if not increasing for the last few years, and I strongly believe that Yandex will remain the dominant search engine in Russia. This allows Russia to continue to have double digit year on year growth for the last few years. Additionally, Russian Internet penetration is only about 70 percent compared to the 80-90 percent penetration in most other European countries. Playing second fiddle to Yandex in Russia is actually quite significant since the country is the largest Internet market in all of Europe with almost 90 million users. Read on to learn more about Yandex's reach, and its advantages over Google. Except for Russia, South Korea and Japan, Google is the market leader in every country in the world. As of now, Yandex remains the market leader in Russia with over 50 percent of the Russian search market, while Google has about 45 percent. Google focused on calculating the PageRank of websites, and Yandex’s ranking algorithm took into account the distance between words and the relevance of documents to a searcher's query.īoth search engines have since evolved to be fairly similar in how they determine rankings. Editor’s note: This article was updated to provide relevant 2018 statistics.īefore Larry Page and Sergey Brin ever founded Google, Ilya Segalovich and Arkady Volozh had already created Yandex, currently Russia’s largest web search engine.
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